July Impact and Data Meeting Key Highlights

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News

In our July Impact and Data Meeting we focused on user behavior campaign performance and new AI powered tools. One of the key highlights was the launch of our AI Health Education Bot now available via WhatsApp

This chatbot starts with a pre test to assess the user’s needs and then provides personalized topic based health content. Its conversational format boosts engagement and makes learning more accessible

Some of Our Key Learnings

  • Targeted messages especially around pregnancy significantly improve engagement

  • Users prefer chat based learning tools with clear step by step guidance

  • Tracking behavior across platforms is essential for optimizing campaign strategy

These insights guide our ongoing efforts in product development outreach and impact driven digital health education. We are committed to building tools that support learning access and equity.