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This World Refugee Day, we stand with displaced mothers and children by turning solidarity into action. Through the HERA App and WhatsApp service, we bring health information directly into the hands of those who need it most. -
This month, we analyzed shifts in user engagement across both the app and WhatsApp—especially around translation usage, symptom search, and health updates. Our focus remained on increasing adoption: new messaging flows were tested, and improvements in onboarding were mapped out to drive sign-ups and long-term use. We also discussed ways to inform WhatsApp users about high-value features currently available on the app, bridging the experience across platforms. Step by step,…
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HERA Digital Health has been selected as a finalist in the AI for People category at the 2025 AI for Good Impact Awards for our work to improve healthcare access for displaced communities. We believe in the transformative power of AI to drive health equity. At HERA, we are committed to building a more inclusive and accessible healthcare system through digital innovation. Out of more than 320 global applications, we…
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We reviewed HERA’s feature performance—including pregnancy tracking, translation support, and the AI health assistant—alongside ad strategies to improve reach and engagement. The team also focused on increasing user sign-ups and retention, with clear action items defined for both. We planned the next steps for algorithm integration to deliver more accurate and personalized health information via WhatsApp. 👉 Try HERA WhatsApp > http://qr-codes.io/eyq41W
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As the biggest expo of environmental and social solutions for the world, we had a chance to see the amazing work of inspiring organizations solving for the biggest challenges of our century. HERA was picked as one of the 12 ‘coup de cœur’ (favorites) among 800 pitches submitted! Our CEO, Aral Surmeli, went on the main stage to showcase our work and impact in digital healthcare for the refugee population.…
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With our vision of digitalizing access to healthcare and building more inclusive and resilient communities, we’re taking the stage at the ChangeNOW 2025 Summit in Paris! 👩⚕️ Selected among 150 global solutions, HERA will pitch in the “Health” session on Friday, April 25th at the Grand Palais. At this major gathering, we’ll present our digital health solution to investors, partners, and changemakers from around the world. 📍 Date: April 25,…
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We’re excited to announce the launch of HERA on WhatsApp – a powerful step forward in making healthcare more accessible, especially for those facing barriers to traditional digital tools. By integrating WhatsApp into our system, we’re reaching more people where they already are, with a simpler and more intuitive experience. This launch reflects our commitment to a multi-channel strategy: one that grows with our users, adapts to their needs, and…
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As part of our ongoing commitment to strategic growth, the HERA Digital Health team convened for its monthly review. This meeting served as a crucial opportunity to analyze our progress, refine our decision-making processes, and align our initiatives with data-driven insights. A key focus of this month’s session was data analysis and reporting. The team received comprehensive updates on how to measure, interpret, and leverage data for more effective decision-making.…
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We are improving access to healthcare for women and children in disaster-affected regions of Southeast Turkey with innovative digital solutions. Thank you, Turkish Philanthropy Funds, for supporting MEDAK's project "Enhancing Access to Healthcare for Women and Children in Southeast Turkey via Digital Health Solutions." Your partnership helps us deliver impactful solutions to those in need.
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“Sexual and Reproductive Health in Earthquake-Affected Provinces Assessment Report – 2” prepared by Medical Rescue Association (MEDAK) and HERA Digital Health Inc. is now available!
